Here’s a breakdown of how Realtors get paid, what I charge, why you need a Realtor, and different scenarios of how a purchase or sale can play out. The new compensation rules, effective August 1, 2024, can make things complicated, so I wanted to clarify everything. Below, you’ll find an overview of how we got here.
Platinum Plan.................3%
This package includes everything from our Gold and Silver Plans, plus exclusive premium features:
🎬 Full Luxury Video Production – A professionally produced film of your home with drone footage, twilight shots, and a seamless walkthrough that tells your home’s story
📣 Realtor Outreach Campaign – We personally reach out to top local agents and encourage them to share your listing with their clients
📆 7-Day Marketing Launch – A full rollout including: • Just-Listed Postcards to Neighbors • Facebook & Instagram Ad Blitz • Back-to-back Weekend Open Houses
🛠 Contractor Coordination – I’ll handle any needed touch-ups to ensure your home looks pristine
🛋 Light Staging Included – I’ll personally stage key areas to elevate the space
🏠 Full Staging Contribution – Want full professional staging? I’ll coordinate it and cover $500 towards the cost
🤝 Concierge Showing Service – I personally attend every showing, giving buyers a guided experience and answering questions on the spot
💰 Only 1.5% commission for BUYER side if I bring a buyer
❌ Cancel anytime
For sellers who expect more—and deserve it.✨
Gold Plan.................2.5%
✨ Professional Photography – Crisp, high-quality images that highlight your home’s best features
🎥 Video Tour – A stunning walkthrough to captivate online buyers
🌅 Twilight Photography – Eye-catching shots that add a touch of magic
🚁 Drone Photography – Aerial views to show off the property and neighborhood
🔐 Supra Lockbox – Secure and easy agent access
🏡 Custom Lawn Sign – Premium signage to catch local traffic
📩 Automated Reports – Weekly updates and buyer feedback sent straight to your inbox
💰 Only 1.5% commission for BUYER side if I bring a buyer through my marketing
📣 Targeted Marketing – We reach out to local agents, qualified leads, and neighbors with:
❌ Cancel anytime
😁 Facebook Ads
🌇 Eye-catching Flyers
📱 Personalized Messaging to leads, buyers agents, Sellers and lender. This plan is built for homeowners who want a full-service experience with maximum exposure and minimal stress. Ready to go for gold? ✨
Silver Plan.................2%
Here’s what’s included:
📸 25 Professional Interior & Exterior Photos – Quality images that capture your home’s best angles
🚁 Drone Photography – Aerial views to showcase the lot and surroundings
🔐 Lockbox Access – Secure and convenient showings for buyer agents 🏡 Custom Lawn Sign – Classic curbside visibility
📩 Automated Showing Requests & Feedback Reports – Real-time updates right to your inbox
🗣 Buyer Agent Communication – I personally handle all inquiries and negotiations
📲 Social Media Exposure – Eye-catching posts across platforms
📧 Mass Email Marketing – Blasted to our curated buyer + agent database
📝 Professionally Written Public Remarks – Strategic and compelling copy to spark interest
⏱ 30-Minute Response Guarantee – Fast, reliable communication—every time
You’ll get full-service results for a fraction of the typical fee. High-touch service. Low commission. Zero compromises.
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Platinum Plan 3%Platinum Listing Plan For sellers who want the ultimate white-glove experience, our Platinum Plan offers next-level marketing, service, and attention to detail. This package includes everything from our Gold and Silver Plans, plus exclusive premium features:
🎬 Full Luxury Video Production – A professionally produced film of your home with drone footage, twilight shots, and a seamless walkthrough that tells your home’s story
📣 Realtor Outreach Campaign – We personally reach out to top local agents and encourage them to share your listing with their clients
📆 7-Day Marketing Launch – A full rollout including: • Just-Listed Postcards to Neighbors • Facebook & Instagram Ad Blitz • Back-to-back Weekend Open Houses
🛠 Contractor Coordination – I’ll handle any needed touch-ups to ensure your home looks pristine
🛋 Light Staging Included – I’ll personally stage key areas to elevate the space
🏠 Full Staging Contribution – Want full professional staging? I’ll coordinate it and cover $500 towards the cost
🤝 Concierge Showing Service – I personally attend every showing, giving buyers a guided experience and answering questions on the spot
💰 Only 1.5% commission for BUYER side if I bring a buyer
❌ Cancel anytime For sellers who expect more—and deserve it.✨ -
Gold Plan 2.5%Gold Listing Plan Our Gold Plan is designed to showcase your home at its finest and attract serious buyers fast. Here's what's included:
✨ Professional Photography – Crisp, high-quality images that highlight your home’s best features
🎥 Video Tour – A stunning walkthrough to captivate online buyers
🌅 Twilight Photography – Eye-catching shots that add a touch of magic
🚁 Drone Photography – Aerial views to show off the property and neighborhood
🔐 Supra Lockbox – Secure and easy agent access
🏡 Custom Lawn Sign – Premium signage to catch local traffic
📩 Automated Reports – Weekly updates and buyer feedback sent straight to your inbox
💰 Only 1.5% commission for BUYER side if I bring a buyer through my marketing
📣 Targeted Marketing – We reach out to local agents, qualified leads, and neighbors with:
❌ Cancel anytime
😁 Facebook Ads
🌇 Eye-catching Flyers
📱 Personalized Messaging to leads, buyers agents, Sellers and lender. This plan is built for homeowners who want a full-service experience with maximum exposure and minimal stress. Ready to go for gold? ✨ -
Silver Plan 2%Silver Listing Plan – Exceptional Value at Just 2% Our Silver Plan delivers everything you expect from a full-service Realtor—without the full-service price tag. Designed for savvy sellers who want high-level marketing and support at an unbeatable rate. Here’s what’s included:
📸 25 Professional Interior & Exterior Photos – Quality images that capture your home’s best angles
🚁 Drone Photography – Aerial views to showcase the lot and surroundings
🔐 Lockbox Access – Secure and convenient showings for buyer agents 🏡 Custom Lawn Sign – Classic curbside visibility
📩 Automated Showing Requests & Feedback Reports – Real-time updates right to your inbox
🗣 Buyer Agent Communication – I personally handle all inquiries and negotiations
📲 Social Media Exposure – Eye-catching posts across platforms
📧 Mass Email Marketing – Blasted to our curated buyer + agent database
📝 Professionally Written Public Remarks – Strategic and compelling copy to spark interest
⏱ 30-Minute Response Guarantee – Fast, reliable communication—every time
You’ll get full-service results for a fraction of the typical fee. High-touch service. Low commission. Zero compromises.
Understanding Buyer & Seller Agent Commissions When Selling Your Home 🏡💼
When you list your home, the commission is typically split between two agents:
✨ The Listing Agent (me) – who represents you, the seller
✨ The Buyer’s Agent – who brings the buyer and represents their best interest
Most buyers today come with their own agent — and that agent is often our strongest lead for getting your home sold. That’s why, in your listing agreement, we’ll structure a total commission that includes a portion for the buyer’s agent to incentivize and attract those showings.
Now, if a buyer comes directly to me without an agent, things can get a bit tricky. I’m still legally bound to act in your best interest, and that means navigating the situation carefully to avoid conflicts of interest. Dual agency (where one agent represents both sides) is rare in Arizona, but it’s becoming more common — and it brings a lot of extra responsibility and legal considerations.
🔍 Real-Life Example (Line 48 on your listing contract):
If I personally bring the buyer through my own marketing efforts (no outside agent involved), my total commission is reduced to 1.5% — saving you thousands, while still ensuring you’re represented with full integrity.
Bottom line: Whether I’m marketing your home to buyer agents or directly to qualified buyers, every angle is covered with a strategy that protects you and maximizes your return. 💰
The 1st page of the Listing Contract when selling your home.
Hiring a professional Realtor is crucial when navigating the real estate market to avoid exploitation by companies like Opendoor, savvy investors, wholesalers, or even well-meaning friends and family. While selling directly may seem appealing, it often results in less than the property’s worth.
Homeowners who are hesitant to have people in their homes, lack alternative housing options, want to avoid repairs, or seek a quick cash transaction are particularly vulnerable to underpayment or scams. While companies like Opendoor offer competitive prices, they charge up to 7% in fees.
Real estate forms and contracts have become complex, making it harder for sellers to navigate alone. Hiring a trusted Realtor allows you to focus on the net amount you’ll receive, which is often higher than selling on your own. A Realtor handles all the work, ensuring a smoother transaction and peace of mind.
When selling your home, interview Realtors and find someone you trust. A good Realtor will protect your interests and maximize your financial outcome.
Compensating Buyer's agents
Since the new compensation laws came into effect in August 2024, buyer agents’ compensation won’t be listed on the MLS anymore. Instead, buyer agents need to have a special agreement with their buyers to show the property, called a buyer broker agreement. So, what does this mean for you? When you get an offer, the compensation for the buyer’s agent will be included in the offer package, so it’ll depend on the offer. It can get a bit confusing, but when we’re talking about whether to accept an offer, we’ll focus on the total amount you’ll receive, including the NET amount. I’ll go over all this in detail during the listing presentation.
Learn about the new laws affecting compensation, effective August 17, 2024.
Realtor compensation has always been negotiable. If you’d like to explore all these scenarios to maximize the amount in your pocket, let me create a personalized plan and discuss it with you. Call or text me at 480-466-4917.
Let’s get your house sold so you can move on to the next chapter of your life.
Sincerely,
Jay Bru
jay@jaybrugroup.com
480-466-4917
