Honest Advice. Transparent Fees. Proven Results.
Navigating real estate commissions shouldn’t be a mystery. Below is a clear breakdown of my service fees, the essential value a professional Realtor brings to your equity, and how modern compensation works in today’s market.
A Note on Compensation: The rates listed below cover the listing/selling side of the transaction. When your property is marketed on the MLS, buyer agents will submit offers that include their professional fees for negotiation. My goal is to ensure you understand every dollar of your investment before we sign a single paper.
Whether you choose Gold, Silver, or Platinum, my priority is netting you the highest possible return on your home.
Platinum Plan.................2.85%
Platinum Listing Plan
For sellers who want a true white-glove experience. This is our most comprehensive plan, designed to showcase your home at the highest level and maximize buyer demand.
Includes everything in our Silver and Gold Plans, plus:
🎬 Full Luxury Video Production – Cinematic property film with drone footage, twilight shots, and a polished walkthrough that tells your home’s story.
📣 Realtor Outreach Campaign – Direct, personal outreach to top local agents to get your listing in front of motivated buyers fast.
📆 7-Day Marketing Launch – A full rollout including:
• Just-Listed Postcards to Neighbors
• Facebook & Instagram Ad Blitz
• Back-to-back Weekend Open Houses
🛠 Contractor Coordination – I’ll handle any needed touch-ups to ensure your home looks pristine
🛋 Light Staging Included – Hands-on staging of key areas to elevate the look and feel of the home.
🏠 Full Staging Contribution – Professional staging coordination plus a $500 credit toward the cost.
🤝 Concierge Showing Service – I personally attend every showing to guide buyers, highlight value, and answer questions in real time.
💰 Only 1.5% commission for BUYER side if I bring a buyer
For sellers who expect more—and deserve it.✨
Gold Plan.................2.5%
Gold Listing Plan
The Gold Plan: Maximum Exposure, Full Service
Commission: 2.5% Our most popular plan for homeowners who want a “hands-off” experience and a premium market presence.
✨ Elite Visuals: High-end Professional Photography + Drone/Aerial views to showcase the lot and neighborhood.
🎥 Cinematic Video Tour: A high-definition walkthrough to engage out-of-state and online buyers.
🌅 Twilight Sessions: Sunset photography that makes your listing stand out in search results.
🚁 Drone Photography – Aerial views to show off the property and neighborhood
🔐 Supra Lockbox – Secure and easy agent access. We can add extra security to have your home safe.
🏡 Premium Signage: Custom heavy-duty lawn sign and high-gloss feature flyers.
📩 Automated Reports – Weekly updates and buyer feedback sent straight to your inbox
💰 Reduced Buyer-Side Fee: If I find the buyer through my own marketing, the buyer-side commission is reduced to only 1.5%.
Professional Staging Consultation: Professional Room-by-Room Prep Guide or a 30-minute staging consult at zero cost to you.
📣 Aggressive Digital Marketing: Targeted Facebook & Instagram Ad campaigns reaching thousands of local buyers.
😁 Facebook Ads
🌇 Eye-catching Flyers
📱 Personalized Messaging to leads, buyers agents, Sellers and lender.
This plan is built for homeowners who want a full-service experience with maximum exposure and minimal stress. Ready to go for gold? ✨
Silver Plan.................2%
Here’s what’s included:
📸 25 Professional Interior & Exterior Photos – Quality images that capture your home’s best angles
🚁 Drone Photography – Aerial views to showcase the lot and surroundings
🔐 Lockbox Access – Secure and convenient showings for buyer agents 🏡 Custom Lawn Sign – Classic curbside visibility
📩 Automated Showing Requests & Feedback Reports – Real-time updates right to your inbox
🗣 Buyer Agent Communication – I personally handle all inquiries and negotiations
📲 Social Media Exposure – Eye-catching posts across platforms
📧 Mass Email Marketing – Blasted to our curated buyer + agent database
📝 Professionally Written Public Remarks – Strategic and compelling copy to spark interest
⏱ 30-Minute Response Guarantee – Fast, reliable communication—every time
You’ll get full-service results for a fraction of the typical fee. High-touch service. Low commission. Zero compromises.
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Platinum Plan 3%Platinum Listing Plan For sellers who want the ultimate white-glove experience, our Platinum Plan offers next-level marketing, service, and attention to detail. This package includes everything from our Gold and Silver Plans, plus exclusive premium features:
🎬 Full Luxury Video Production – A professionally produced film of your home with drone footage, twilight shots, and a seamless walkthrough that tells your home’s story
📣 Realtor Outreach Campaign – We personally reach out to top local agents and encourage them to share your listing with their clients
📆 7-Day Marketing Launch – A full rollout including: • Just-Listed Postcards to Neighbors • Facebook & Instagram Ad Blitz • Back-to-back Weekend Open Houses
🛠 Contractor Coordination – I’ll handle any needed touch-ups to ensure your home looks pristine
🛋 Light Staging Included – I’ll personally stage key areas to elevate the space
🏠 Full Staging Contribution – Want full professional staging? I’ll coordinate it and cover $500 towards the cost
🤝 Concierge Showing Service – I personally attend every showing, giving buyers a guided experience and answering questions on the spot
💰 Only 1.5% commission for BUYER side if I bring a buyer
❌ Cancel anytime For sellers who expect more—and deserve it.✨ -
Gold Plan 2.5%Gold Listing Plan Our Gold Plan is designed to showcase your home at its finest and attract serious buyers fast. Here's what's included:
✨ Professional Photography – Crisp, high-quality images that highlight your home’s best features
🎥 Video Tour – A stunning walkthrough to captivate online buyers
🌅 Twilight Photography – Eye-catching shots that add a touch of magic
🚁 Drone Photography – Aerial views to show off the property and neighborhood
🔐 Supra Lockbox – Secure and easy agent access
🏡 Custom Lawn Sign – Premium signage to catch local traffic
📩 Automated Reports – Weekly updates and buyer feedback sent straight to your inbox
💰 Only 1.5% commission for BUYER side if I bring a buyer through my marketing
📣 Targeted Marketing – We reach out to local agents, qualified leads, and neighbors with:
❌ Cancel anytime
😁 Facebook Ads
🌇 Eye-catching Flyers
📱 Personalized Messaging to leads, buyers agents, Sellers and lender. This plan is built for homeowners who want a full-service experience with maximum exposure and minimal stress. Ready to go for gold? ✨ -
Silver Plan 2%Silver Listing Plan – Exceptional Value at Just 2% Our Silver Plan delivers everything you expect from a full-service Realtor—without the full-service price tag. Designed for savvy sellers who want high-level marketing and support at an unbeatable rate. Here’s what’s included:
📸 25 Professional Interior & Exterior Photos – Quality images that capture your home’s best angles
🚁 Drone Photography – Aerial views to showcase the lot and surroundings
🔐 Lockbox Access – Secure and convenient showings for buyer agents 🏡 Custom Lawn Sign – Classic curbside visibility
📩 Automated Showing Requests & Feedback Reports – Real-time updates right to your inbox
🗣 Buyer Agent Communication – I personally handle all inquiries and negotiations
📲 Social Media Exposure – Eye-catching posts across platforms
📧 Mass Email Marketing – Blasted to our curated buyer + agent database
📝 Professionally Written Public Remarks – Strategic and compelling copy to spark interest
⏱ 30-Minute Response Guarantee – Fast, reliable communication—every time
You’ll get full-service results for a fraction of the typical fee. High-touch service. Low commission. Zero compromises.
Understanding Buyer & Seller Agent Commissions When Selling Your Home 🏡💼
When you list your home, the commission is typically split between two agents:
✨ The Listing Agent (me) – who represents you, the seller
✨ The Buyer’s Agent – who brings the buyer and represents their best interest
Most buyers today come with their own agent — and that agent is often our strongest lead for getting your home sold. That’s why, in your listing agreement, we’ll structure a total commission that includes a portion for the buyer’s agent to incentivize and attract those showings.
Now, if a buyer comes directly to me without an agent, things can get a bit tricky. I’m still legally bound to act in your best interest, and that means navigating the situation carefully to avoid conflicts of interest. Dual agency (where one agent represents both sides) is rare in Arizona, but it’s becoming more common — and it brings a lot of extra responsibility and legal considerations.
🔍 Real-Life Example (Line 48 on your listing contract):
If I personally bring the buyer through my own marketing efforts (no outside agent involved), my total commission is reduced to 1.5% — saving you thousands, while still ensuring you’re represented with full integrity.
Bottom line: Whether I’m marketing your home to buyer agents or directly to qualified buyers, every angle is covered with a strategy that protects you and maximizes your return. 💰
The 1st page of the Listing Contract when selling your home.
Hiring a professional Realtor is crucial when navigating the real estate market to avoid exploitation by companies like Opendoor, savvy investors, wholesalers, or even well-meaning friends and family. While selling directly may seem appealing, it often results in less than the property’s worth.
Homeowners who are hesitant to have people in their homes, lack alternative housing options, want to avoid repairs, or seek a quick cash transaction are particularly vulnerable to underpayment or scams. While companies like Opendoor offer competitive prices, they charge up to 7% in fees.
Real estate forms and contracts have become complex, making it harder for sellers to navigate alone. Hiring a trusted Realtor allows you to focus on the net amount you’ll receive, which is often higher than selling on your own. A Realtor handles all the work, ensuring a smoother transaction and peace of mind.
When selling your home, interview Realtors and find someone you trust. A good Realtor will protect your interests and maximize your financial outcome.
Compensating Buyer's agents
Realtor compensation has always been negotiable. If you’d like to explore all these scenarios to maximize the amount in your pocket, let me create a personalized plan and discuss it with you. Call or text me at 480-466-4917.
Let’s get your house sold so you can move on to the next chapter of your life.
Sincerely,
Jay Bru
jay@jaybrugroup.com
480-466-4917
