Here is a breakdown of how realtors get paid, what I charge, why you need a realtor, and some different scenarios of how a purchase or sale can play out. The changes to the new compensation rules took effect August 1st 2024 and it can get complicated so I wanted to break this all down. Below is a breakdown of how we got here.
-
Platinum Plan 3%The luxury marketing plan all explained on my seller page, click the Platinum symbol for all the details. Some of the highlights which are above and beyond are: Full video featuring your home in a full production including drone, walk through, twilight and story. Will open the property door for anyone who enters, will text all active realtor in the area to plead to send to their clients, the 7 day listing launch including postcards to neighbors, door knocking, facebook ads, and weekly open house. Will also coordinate any contractors for touch up items and 1 month staging paid for a close.
-
Silver Plan 2.5%Twilight and drone photos, secure lockbox, sign, facebook ads, and opening weekend open houses.
-
Gold Plan 2%Lockbox, sign, 25 photos, and syndicated to all the popular websites like Zillow and Realtor.com. Basically what all realtors typically do.
Here is an example of how a selling agent and a seller sit down to offer a commission structure to them the selling agent and a potential buyers agent. Its still playing out but i have a plan. Most buyers will have an agent and a buyer that comes to the listing agent directly can get complicated and a the listing agent has to walk a fine line of fiduciary duties. In Arizona it does not happen that often but it may more now. Listing agents are not going to draft a contract up for the buyer without having to go through the entire process for free. They take on more risk with rules and regulations.
When navigating the real estate market, hiring a professional Realtor is essential to ensure you are not taken advantage of by companies like Opendoor, savvy investors, wholesalers, or even well-meaning friends and family. While selling directly to a buyer might seem appealing, the reality is often less favorable. As someone who regularly monitors the MLS and assessor’s office websites, I’ve seen firsthand how homeowners who opt for off-market deals often receive far less than their property’s worth.
Homeowners who are hesitant to have people in their homes, lack alternative housing options without the proceeds from the sale, want to avoid repairs, or seek a quick cash transaction are particularly vulnerable to being underpaid or scammed. While there have been times when companies like Opendoor have offered competitive prices, it’s important to note that they charge as much as 7% in fees.
Additionally, the complexity of real estate forms and contracts has increased significantly, making it more challenging for sellers to navigate the process alone. By hiring a trusted Realtor, you can focus on the net amount you’ll receive—a figure that, after commissions, is often higher than what you would get selling on your own. Plus, a Realtor handles all the work, giving you peace of mind and ensuring a smoother transaction.
When selling your home, take the time to interview Realtors and find someone you trust. A good Realtor will not only protect your interests but will also maximize your financial outcome.
Since the new compensation laws changed in August 2024, compensation to buyers agents will no longer be on the MLS and Buyers agent must have an agreement in place with their buyers to show the property. What does that mean? Well, when receiving an offer, part of the offer package will include the compensation that the buyers agent will receive, so it will depend on the offer, right? It can get complicated but we look at the entire NET amount that you will receive when discussing accepting an offer. I will go through all of this in the listing presentation.
Realtor compensation has always been negotiable. If you would like to go through all these scenarios to get the most money in your pocket, let me put together a plan and lets sit down and talk about it, call or text me at 480-466-4917.
Let’s get your house sold so you can move on to the next chapter of your life.
Sincerely,
Jay Bru
jay@jaybrugroup.com
480-466-4917
