Honest Advice. Transparent Fees. Results That Speak for Themselves.
Real estate commissions shouldn’t be a mystery — and with Jay Bru, they never are. Below is a straightforward breakdown of service fees, what you actually get for every dollar, and how modern compensation works in today’s market.
A Note on Compensation: The rates below cover the listing/selling side of the transaction. When your home hits the MLS, buyer agents submit offers that include their fees — already baked into the negotiation. My job is to make sure you understand every dollar before we sign a single paper.
Whether you choose Silver, Gold, or Platinum, the goal is the same: net you the highest possible return on your home — backed by 25 years of Scottsdale market expertise and AI-powered pricing and strategy tools that give you a real edge.
🤖 AI-Powered Pricing & Strategy — Your Unfair Advantage
Pricing a home isn’t guesswork — but in most transactions, it still relies on stale comps and gut instinct. Jay Bru is different.
Every listing is run through AI-powered valuation and market analysis tools that pull real-time data on comparable sales, price-per-square-foot trends, days-on-market patterns, and buyer demand signals specific to your neighborhood. The result: a pricing strategy grounded in what the market is actually doing right now — not six months ago.
Here’s how it works for you:
- 📊 AI-Powered Pricing Analysis — Real-time comparable sales, not stale MLS data, to price your home at the optimal point for maximum offers
- ✍️ AI-Optimized Listing Copy — Descriptions crafted and refined with AI tools proven to generate more clicks and showings
- 🎯 Smarter Buyer Targeting — AI-assisted marketing filters that put your listing in front of qualified, motivated buyers — not tire-kickers
- 📈 Market Trend Intelligence — Ongoing analysis of Scottsdale price movement so your strategy adapts if conditions shift
This isn’t a gimmick. It’s 25 years of Scottsdale expertise, backed by tools that give you a precision edge in a competitive market.
Platinum Plan.................2.85%
Platinum Listing Plan
For sellers who want the ultimate white-glove experience. Our most comprehensive package — designed to showcase your home at the highest level and drive maximum buyer demand.
Includes everything in the Silver and Gold Plans, plus:
- 🎬 Full Luxury Video Production — Cinematic property film with drone footage, twilight shots, and a polished walkthrough that tells your home’s story
- 📣 Realtor Outreach Campaign — Personal outreach to top local agents to get your listing in front of motivated buyers fast
- 📆 7-Day Marketing Launch — Just-Listed Postcards, Facebook & Instagram Ad Blitz, and back-to-back Weekend Open Houses
- 🛠 Contractor Coordination — I’ll handle any needed touch-ups so your home shows at its best
- 🛋 Light Staging Included — Hands-on staging of key areas to elevate the look and feel
- 🏠 Full Staging Contribution — Professional staging coordination plus a $500 credit toward the cost
- 🤝 Concierge Showing Service — I personally attend every showing to guide buyers and highlight value in real time
- 💰 Only 1.5% buyer-side commission if I bring the buyer directly — saving you thousands
For sellers who expect more — and deserve it. ✨
Gold Plan.................2.5%
Gold Listing Plan — Maximum Exposure, Full Service
Commission: 2.5%
Our most popular plan — built for homeowners who want a hands-off experience and a premium market presence. Everything is handled for you, start to finish.
- 📸 Elite Professional Photography — High-end interior and exterior shots that make your listing stand out
- 🚁 Drone & Aerial Photography — Showcase the lot, pool, and neighborhood from above
- 🎥 Cinematic Video Tour — High-definition walkthrough designed to engage out-of-state and online buyers
- 🌅 Twilight Photography — Sunset shots that grab attention in search results
- 🔐 Supra Lockbox — Secure, convenient agent access with optional added security
- 🏡 Premium Signage — Custom heavy-duty lawn sign and high-gloss feature flyers
- 📩 Automated Showing Reports — Weekly buyer feedback delivered straight to your inbox
- 📣 Aggressive Digital Marketing — Targeted Facebook & Instagram campaigns reaching thousands of local buyers
- 📧 Mass Email Marketing — Blasted to our curated buyer and agent database
- 📱 Personalized Messaging — Direct outreach to leads, buyer agents, and lenders
- 🏡 Staging Consultation — Professional room-by-room prep guide or a 30-minute consult at no cost
- 💰 Reduced Buyer-Side Fee — If I find the buyer directly, the buyer-side commission drops to just 1.5%
Full-service results. Maximum exposure. Minimal stress. Ready to go Gold? ✨
Silver Plan.................2%
Silver Listing Plan — Exceptional Value at Just 2%
Everything you expect from a full-service Realtor — without the full-service price tag. Designed for savvy sellers who want high-level marketing and expert support at an unbeatable rate.
- 📸 25 Professional Photos — Interior and exterior shots that capture your home’s best angles
- 🚁 Drone Photography — Aerial views to showcase the lot and surroundings
- 🔐 Lockbox Access — Secure, convenient showings for buyer agents
- 🏡 Custom Lawn Sign — Classic curbside visibility
- 📩 Automated Showing Requests & Feedback Reports — Real-time updates to your inbox
- 🗣 Buyer Agent Communication — I personally handle all inquiries and negotiations
- 📲 Social Media Exposure — Eye-catching posts across platforms
- 📧 Mass Email Marketing — Blasted to our curated buyer and agent database
- 📝 Professionally Written Listing Copy — Strategic, compelling public remarks crafted to spark interest
- ⏱ 30-Minute Response Guarantee — Fast, reliable communication every time
High-touch service. Low commission. Zero compromises.
-
Platinum Plan 3%Our most comprehensive white-glove listing package — full luxury video, realtor outreach, 7-day marketing launch, contractor coordination, staging support, and concierge showings. Includes 1.5% buyer-side commission if I bring the buyer directly.
-
Gold Plan 2.5%Full-service, maximum-exposure marketing. Elite photography, drone & aerial shots, cinematic video, twilight sessions, digital ad campaigns, automated showing reports, and professional staging consultation.
-
Silver Plan 2%Everything you need from a full-service Realtor at an unbeatable rate. Professional photos, drone photography, social media exposure, mass email marketing, professionally written listing copy, and a 30-minute response guarantee.
Understanding Buyer & Seller Agent Commissions
When you list your home, the commission is typically structured to cover two sides of the transaction:
- ✨ The Listing Agent (me) — representing you, the seller, with full fiduciary duty
- ✨ The Buyer’s Agent — bringing the buyer and representing their best interests
Most buyers come with their own agent, and that agent is often the key to getting your home sold quickly. Your listing agreement will include a buyer-side commission designed to incentivize and attract serious showings — not tire-kickers.
If a buyer comes directly to me without an agent, I’m still legally bound to act in your best interest. Dual agency — one agent representing both sides — is rare in Arizona, but it carries extra responsibility and legal considerations I take seriously.
🔍 Real-Life Example (Line 48 of your listing contract):
If I personally bring the buyer through my own marketing efforts — no outside agent involved — my total commission is reduced to just 1.5%. That means significant savings for you, with full representation and zero compromises on integrity.
Bottom line: Whether I’m marketing to buyer agents or connecting directly with qualified buyers, every angle is covered with a strategy built to protect you and maximize your return.
The 1st page of the Listing Contract when selling your home.
Why a Professional Realtor Matters — More Than Ever
Selling your home without professional representation might seem like a money-saver — but in most cases, it costs you far more than the commission. Discount buyers, iBuyer platforms like Opendoor, wholesalers, and well-meaning friends and family rarely offer true market value, and the gaps in documentation and negotiation often leave sellers exposed.
A skilled Realtor brings pricing strategy, marketing reach, legal knowledge, and negotiation leverage that typically nets you more — even after the commission.
Compensating Buyer's agents
Commission is always negotiable — and so is strategy. If you’d like to explore your options and build a personalized plan for your situation, let’s talk. I’ll walk you through the numbers, the marketing approach, and what you can realistically expect to net in today’s market.
📞 Call or text Jay directly: 480-466-4917
Let’s get your home sold — and move you on to your next chapter.
