Realtor Fees Explained: What Jay Bru Charges & the Value You Get
Honest advice. Transparent fees. Results that speak for themselves.
Real estate commissions shouldn’t be a mystery, and with me, they never are. Below is a straightforward breakdown of my service fees, what you actually get for every dollar, and how compensation works in today’s market.
Whether you choose Silver, Gold, or Platinum, the goal is the same: net you the highest possible return on your home, backed by 25 years of Scottsdale market expertise and AI-assisted pricing and strategy tools.
Listing PlansChoose the level of service that fits your home
Three clear packages, one clear commission for each. Compare what’s included and pick the plan that matches how you want to sell.
Silver Listing
Exceptional value. Everything you expect from a full-service Realtor, at an unbeatable rate.
Available only on homes over $400,000.
- 25 professional photos
- Drone photography
- Lockbox access for showings
- Custom lawn sign
- Automated showing requests and feedback reports
- Buyer agent communication, handled by me
- Social media exposure
- Mass email marketing
- Professionally written listing copy
- 30-minute response guarantee
Most popular
Gold Listing
Maximum exposure, full service. Hands-off and premium.
- Everything in Silver, plus:
- Elite professional photography
- Drone and aerial photography
- Cinematic video tour
- Twilight photography
- Supra lockbox with optional added security
- Premium signage: lawn sign and high-gloss feature flyers
- Targeted Facebook and Instagram campaigns
- Direct outreach to leads, buyer agents, and lenders
- Staging consultation: room-by-room guide or 30-minute consult at no cost
- Reduced buyer-side fee: 1.5% if I find the buyer directly
Platinum Listing
White-glove. My most comprehensive package for maximum buyer demand.
- Everything in Silver and Gold, plus:
- Full luxury video production with drone footage and twilight shots
- Realtor outreach campaign to top local agents
- 7-day marketing launch: just-listed postcards, ad blitz, weekend open houses
- Contractor coordination for handyman, landscaping, pool service and more.
- Light staging of key areas
- $500 credit toward a full staging contribution
- Concierge showings available or weekly stop-bys for vacant homes.
- 1.5% buyer-side commission if I bring the buyer directly
How compensation worksUnderstanding buyer and seller agent commissions
When you list your home, the commission is typically structured to cover two sides of the transaction.
Seller side
The listing agent (me)
Represents you, the seller, with full fiduciary duty. Prices, markets, and negotiates on your behalf.
Buyer side
The buyer’s agent
Brings the buyer and represents the buyer’s best interests. Your listing agreement states any buyer-side compensation, which is negotiable.
Most buyers come with their own agent, and that agent is often the key to getting your home sold quickly.
Pricing & StrategyAI-assisted pricing that gives you an edge
Pricing a home should not rely on stale comps and gut instinct alone. Every listing I take is reviewed with AI-assisted valuation and market analysis covering comparable sales, price-per-square-foot trends, days-on-market patterns, and buyer demand in your neighborhood.
Pricing analysis
Comparable sales to position your home for strong offers.
Listing copy
Descriptions drafted and refined with AI tools, then reviewed by me.
Buyer targeting
AI-assisted marketing aimed at qualified, motivated buyers.
Market trends
Ongoing Scottsdale price analysis so the plan adapts if conditions shift.
Why a Professional Realtor MattersMore than the commission
Selling without representation may look like a way to save money, but in most cases it costs you more than the commission. Discount buyers, iBuyer platforms, wholesalers, and well-meaning friends and family rarely offer true market value, and gaps in documentation and negotiation can leave sellers exposed.
A skilled Realtor brings pricing strategy, marketing reach, legal knowledge, and negotiation leverage that typically nets you more, even after the commission.
Let’s build your plan
Commission is always negotiable, and so is strategy. If you’d like to explore your options and build a personalized plan, let’s talk. I’ll walk you through the numbers and answer every question.
Commission rates shown are the listing-side rates for each plan and are for discussion purposes. Buyer-side compensation is set by the listing agreement and is negotiable. Actual terms depend on your listing agreement, applicable Arizona law, and your brokerage’s policies. Jay Bru Group, Scottsdale REALTOR®. [Brokerage disclosure and license information to be added before publishing.]
