Sell your home for the best price possible

The Seven Day Listing Launch

Day One
On Day one, we put your home in the coming soon section in the MLS to blast emails to buyers who use realtors with that specific search criteria, and they would get another on day 3 when we go live. The home should be ready and photographed now; refer to the “Preparing your home to sell” button above. We order postcards for your closest neighbors to invite them to an open house on the weekend. We also send email/text blasts for the open house to our thousands of newsletter recipients and our brokerage of 3000 agents and send text messages to our database with the area in mind.

Day Two
Tuesday, we’re going to start running social media ads. We want to ensure that we put something in the mailbox and the social feed. So we have ads that will be running on FB/Instagram, and they will be running on Facebook. We got to get in that social feed. Check out the example below on a typical ad.

Day Three
Then we activate the listing on Thursday. We like to Activate the listing on Thursday for a couple of reasons. One, we know that the two busiest search days of the week on websites, on things like Realtor.com, Zillow, Trulia, Redfin, and many other websites, Thursday and Friday, are the two busiest search days of the week.

We also know that these websites rank the property results based on how many days the home has been on the market. So the fewer days the house has been on the market, the higher it will show in the search results. So by going live on a Wednesday, your property will syndicate to all the websites overnight; Thursday morning, we’re at the top of the list and getting the maximum eyeballs on your property.

Day Four
Thursday is when we’ll go and deliver invitations to everybody in the neighborhood because I want to make sure that they got the invitation in the mail. I don’t want to count on their seeing the social media ad. I don’t want to depend on the fact they saw it on Zillow; I’m going to put something on their doorstep. I’m going to go and invite everybody in the neighborhood to come on by.

Day Five
Last, on Friday, now I have a service, I could put a pin on a map, draw a circle a mile around it, or whatever radius we need to. We’ll get the names, phone numbers, and email addresses of everybody in your neighborhood, and we’ll call, text, and email and invite them to our neighborhood open house.
Typically open houses are best on Saturday and Sunday afternoons, but a typical time is 10-1 pm, 11-2 pm, or 12-4 pm.

Day Six
So we’ll invite the neighbors to come in the morning by door knocking and make it a pleasant, fun experience for people. So we want to get all the neighbors in, get them excited about the property, so they start thinking about, “Who do they know who could be a fit for this home?” and maybe it’s them. So that’s going to happen, let’s call that Saturday, and then the most important thing is we’ve got to follow up with everybody. I have a great database where I send emails, texts, and postcards, which makes it easy.

Day Seven
Where most realtors drop the ball is that they do this fantastic open house, spend all this time, money, energy, and effort to do it, and never follow up with anybody. Well, we’re going to follow up with every single person who comes by that open house, one by one by one, because I want to make sure that if they went by that empty house, I want to know who they know who could be a potential buyer for your home? So there you have it, that is the 7-Day Listing Launch. I hope this helps you understand how we work and what we will do for you!!